HITME- RECOMMENDATIONS PLATFORM RESEARCH

Team: 5 UX designers

Duration: 10 weeks (Oct-Dec 2024)

Project: UX research, UI design

Tools: Figma, Miro,Figjam,Canva

CLIENT

Client: Joina

My role: UI designer

UX researcher

HITME is a startup company aiming to launch a new platform where you can share your favourite locations- from all over the world- to friends.

THEIR PROBLEM

survey

Key insights

  1. People like to share with friends

  2. 100% uses social media

  3. little trust in unknown people recommending.

some examples we did to make it more understandable

  1. updated login flow

  2. added onboarding

  3. re-ordered buttons to create more valuable content for new user

  4. change UX-writing

  5. Changed icons

  6. added a profile page

““We had a lot of faith in the HYPER UX TEAM througout the whole process, we now have valuable insights through research that we can show to investors””
— Mats Olofsson, CEO

OUR PROCESS

SURVEYS AND USER TESTING

USER TEST

ITERATIONS

EXTENDED VERSION

INITIAL wireframes created- based only on assumptions - no research for design choices..

they wanted us to confirm/disproof their design choices with research

Also..

  1. Check for best practice

  2. understandable design?

  3. missing features

we started with some desktop research to understand best practice for apps, and to see if we could find some missing features while recruiting for initial user testing.

40+ responses

14 in-depth interviews/user testing

In-depth interviews with user testing

Key insights

  1. Unclear UI - icons confusing

  2. navigating task hard to understand

  3. UX-writing not clear.

SECOND ROUND TESTING OF the updated version gave extremely good response - client happy with delivery of project.

Previous

JOINA
Next

YENNENGA PROGRESS