“CREATE YOUR OWN CHALLENGE”

Team: 5 UX designers

Duration: 5 weeks (nov-dec 2023)

Project: UX research, UI design

Tools: Figma, Miro

INTRODUCTION OF JOINA

Client: Joina

My role: UX resarcher

Lead UI designer

joina is a fitness workout app, focuses on making daily challenges for their community so that members can stay motivated and in shape.

Their vision is to make workouts accessible to everyone wherever you are.

some examples of iterations that did not work out at first, and we changed the UX to suit a more human touch

INTEGRATION
In-depth interviews

key insights

  • members of the community appreciate the motivation given by others on the platform.

  • again 100% were positive to the idea that they would be able to create their own challenges

decision to go with “create own challenges”

We constructed the happy path for the feature.

Then we tried it out again and again with iterations.

Joina implement our project in update

OUR GOAL

explore possibilities for their community to interact with each other on the platform, since they felt that part was lacking in THE current design

due to lack of timeframE for project we decided to start some sacrificial concepts while also recruiting interview participans

30+ responses

examples of concepts

  1. DM-FUNCTION

  2. CHAT TO INTSRUCTORS

  3. ADD FRIENDS

  4. CREATE OWN CHALLENGES

  5. STARTING OWN COMMUNITIES WITH FRIENDS

  6. SOCIAL MEDIA FEED

    AND MORE..

we had our assumptions that “create own challenges” would be appreciated so we asked in initial survey

8 in-depth interviews

““We have this great community that we are not taking advantage of”

”
— -Leonie, CEO
THE PROCESS
survey

key insights

  • 53% used some form of fitness app.

  • People prefer to exercise with someone

  • 100% would want a create own challenge feature

PROBLEM STATEMENT

“Yeah, Absolutely! [on creating own challenges] That is something i have missed, Being able to focus on what you want to improve”
— Amanda

PROTOTYPE

Next

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